We introduced WhatsApp marketing as an alternative to SMS marketing in 2017.
SMS as a way of communication between a brand and a potential customer lost its credibility, being overused by numerous companies in the UAE.
The misuse of this ‘used-to-be a great’ marketing channel lead to a significant decrease in the open rate and ROI from the SMS campaigns.
WhatsApp allows to create a campaign using videos and images, that makes a message bright, friendly and creative.
Advantages of WhatsApp are incredible:
- only 7% of the UAE companies use WhatsApp as a marketing channel to reach to the new audience;
- 90% of the WhatsApp messages are read within 3 minutes;
- 98% will be most likely read by the end of the day;
- 34% will reply to the WhatsApp message;
- WhatsApp is cheaper …
We offer many features to customize our client’s campaigns, including the customizable profile picture and the name of the WhatsApp channel.