“People do not buy goods and services. They buy relations, stories, and magic – Seth Godin”
The ‘word of mouth’ advertising proves to be one of the strongest tools in marketing.
Instagram Influencer Marketing is booming today and reviews of a professional social media blogger can raise your sales sky-high.
Over the years, such companies as Coca Cola, Calvin Klein, Gucci, Nike, Adidas, etc. used celebrities as part of their marketing strategy not only to promote their brands but raise attention to particular events, promotions or trends. For example, in 2015 Emirates Airlines released a series starring Jennifer Aniston promoting their new premium aircraft.
It is important to cooperate with the industry influencers if you want to have a productive and effective marketing strategy.
Gensler once said: “A brand is no longer what we tell the consumers it is – it is what consumers tell each other it is.” Bloggers are the sophisticated form of a consumer today.
For example, a fashion blogger on Instagram can promote a newly opened boutique or, on the contrary, be a part of a famous brand’s campaign. Due to the variety of restaurants, cafes, dining places available in Dubai the number of food bloggers in Dubai increases every day. They promote ambience, cuisine, events to their fans on Instagram, Snapchat, Zomato, Facebook and advertise through their blogs. Zomato foodies is one on the top channels to advertise food delivery services.
It is essential to identify the right influencers for the brand, ensure the genuineness and origin of their followers and ‘likes’, to execute a successful campaign. A ‘tasty’ story should be created, that supports brand identity and implemented in the proper visuals and texts.
Those who are still hesitant if to include Influencers campaign in their marketing strategy, here are 5 facts on why Influencer Marketing in Dubai is so valuable:
- 86% of women turn to social networks before making a purchase.
- 74% of consumers are more likely to make a purchase based on a social media reference.
- 60% of consumers have been influenced by Social Media while they were shopping.
- 40% of consumers purchased a product online after seeing it used by an Influencer on Social Media.
- On average, businesses generate AED 6.50 for every AED 1 invested in influencer marketing.
Some business owners who try to cooperate with bloggers by themselves at the end have disappointing results. It happens because of:
- Wrong targeting;
- Not “authentic” Influencer;
- The content is not appealing.
So, to avoid disappointment, use professionals to select the best blogger for your business. GPS Marketing is the leading Influencer marketing agency in the UAE. We work with over 1000 UAE Influencers, trendsetters, that are highly engaged with their audience.
In our database, we have international and UAE bloggers, including Emirati bloggers.
We work with both micro- (3,000 – 10,000 followers) and macro Influencers and based on your requirements (nationality, age, location, interest) we select the bloggers that will represent your brand from the best angle by creating a catching content.
We completed over 500 successful Influencer Marketing campaigns during the past years for various businesses.