If you don’t know where you are going, how can you reach there?
Have you ever heard the expression “Don’t put all eggs in one basket”?
In digital marketing, if you want to get results from any campaign you can’t expect that by investing in just one channel. For example, if you are looking for sales and are concentrated only on Google ads you will spend a lot of money without reaching the results you were looking for. To avoid it, you need to write a business marketing strategy beforehand.
Why strategy is important?
A digital marketing strategy is a series of actions that help your company to achieve goals through carefully selected and implemented online marketing channels. For a long time run, it will help to choose the tactics that work for your business.
Many get confused about Marketing Strategy and Marketing Campaign thinking that they are the same. While marketing STRATEGY is the series of actions that can help you to reach your company’s goals, CAMPAIGNS are the parts or actions within the strategy.
You want to increase your sales by 30% in the next quarter.
To reach your goal you need a solid marketing strategy. Google ads can be one of the steps or campaigns that can help you to generate leads, increase sales and move forward towards your goal.
Another example. When you hear the slogan “Just do it” you recognize Nike.
A marketing strategy example of Nike at the beginning was concentrated on promoting brand values, such as overcoming adversity or innovation. To reach their goal they were heavily investing in the storytelling, like ads that tell inspiring stories and provoke positive emotions in users. Later they started YouTube series Margot &Lily, during the FIFA 2014 partnered with Google to create ‘Nike Phenomenal Shot’, etc.
And this is how marketing strategy works – starting from one campaign, move to the next one to reach your goals.
Of course, each brand is different and requires a strategy that will not only portray a brand’s uniqueness but also generate leads and increase sales.
If you would like to see an example of a Marketing Strategy, leave your contacts below, we will send it to you.
If you want to drive more leads to your business, you need to have the support of a marketer. Working with the professional will save you money, time and will guarantee a result.
In GPS Marketing we designed and implemented various marketing programs that helped our clients get where they wanted and increase their sales.
Based on our experience, we know how to create a digital marketing strategy that WILL bring the results you are looking for. So, how do we do that?
Any digital marketing strategy is a long-term plan. To reach the goal we brainstorm the best tools and arrange them in a monthly/quarterly and yearly plans.
Our digital marketing tactics include:
- Content Creation
- Social Media Marketing
- Social Media Influencers
- SEO (Search Engine Optimization)
- Google advertisement
- Social Media Advertisement
- Email Marketing
- WhatsApp Marketing
- Website design and development
- Landing page creation
- LinkedIn Marketing
- Radio Marketing
- Outdoor Marketing
Before we start, we study the brand, its strong and weak points, competition, and based on the company goals we design a customized digital marketing plan. It includes the tactics, campaigns and channels that should be used within the next 12 months. For example, when we talk about Social Media Marketing strategy, we prepare it based on your business goals and strategize the posts and stories accordingly.
Also, we propose:
- colors and the layout we would use,
- how posts will look like,
- what hashtags to use,
- what types of photos and videos will show the strength of the business and attract the clients.
- Advertising techniques
- Social Media bloggers.
When the strategy is ready, we start the execution. We do photo/video shoot, prepare the content plan for a month and after client’s approval, we go online.
To get the updates from the client and evaluate the process, we have weekly check-in meetings. Also, during our monthly meetings, we present our reports outlining the program’s performance, review the following month’s plan, do some changes or adjustments if necessary.
If you want your business to grow and raise your sales, GPS Marketing is the agency you have been looking for. We create and execute top marketing strategies.
To get a FREE 30-minutes online consultation with our top marketers – fill in the form bellow and we will contact you.