If your business is not on the internet, then your business will be out of business. – Bill Gates
Nowadays, customers, before buying any product or contacting a particular company for services, do full and detailed research online. If you are not above your competitors in Google or don’t have enough online presence, your potential customers might not find you. This is when digital advertising comes in handy, as this is the simplest way to present your message, promotion, product, or campaign to your audience.
Digital advertising or in other words Internet marketing is delivering messages and ads through email, online ads on search engines, social media sites, banner ads and associates programs to your potential clients.
Know your target audience and the channels they use in order to find products that you are selling.
Currently, people spend more and more time online and the power of digital advertising is increasing. It is essential to keep up with trends and engage with your clients. For some companies, Google ads are more effective than email marketing. For others, the most preferable are Social Media ads as their target audience is there. Before deciding what digital advertising to use, you should research the industry, competition, and customers.
What are the benefits of digital advertising?
Even though some say that there are some disadvantages of digital advertising, like customers can ignore the ad, but the right digital advertising can not only help to tell the story of the brand but draw attention and raise curiosity. With the right campaign you can:
1. Target the right audience
Compared to TV or newspaper advertising where you have no control over who is going to see the ad, digital advertising gives you opportunities to target the audience you are interested in. You can choose demographic parameters, what your customers want and interested in and by this increases the chances to sell your product.
2. Make your brand viral
As people are always online, with the right content and advertising campaign your company’s brand awareness can increase fast.
3. Get measurable results
Digital advertising uses Internet-based ad tools to research, manage, track, analyze and improve your advertising campaigns. Compared to traditional advertising you can have the insights of your campaigns in real-time. You can see who watched your ad, how much did you spend and ROI. Based on that you can improve your campaign or change it
4. Increase exposure of products and services
As nowadays people spend a lot of time online choosing one product over another one, with an interesting and unique digital advertising you can drive traffic to your website.
There are different types of digital ads, so how to choose the right one and get high ROI instead of wasting time and money for nothing?
GPS Marketing is a digital advertising agency in Dubai for the past 6 years created and executed hundreds of successful campaigns.
We work with various types of digital ads, including:
* Display ads
They are usually showed up as banners, landing pages, popups, or flash ads on websites and blogs. Most of the time display ads are found on websites and blogs and are aimed to redirect the user’s attention to the company’s product. They are great for brand awareness and promoting, for example, events, hotels, clothes, products. The greatest advantage is they are seen by a numerous amount of people.
According to Digital Information World, “website visitors who are retargeted with display ads are 70% more likely to convert on your website.”
* Native ads
Unlike display ads, they allow choosing the location and the audience. Based on the viewers’ online habits and history only relevant ads are shown to them. The research showed that users prefer native ads to others as they are relevant and helpful to buy products or services. The 4 subtypes of native ads include in-feed, search ads, recommendation widgets, and promoted listings.
*SEM (Search Engine Marketing) and SEO (Search Engine Optimization)
Both of them are targeted to promote the content and increase search visibility. While SEM is a paid strategy where you pay only when a user clicks on the ad, SEO is organic. SEO (ADD THE LINK TO OUR BLOG – SEO) helps the website to reach a higher rank in search engine results.
Social Media is the biggest hub for digital advertising due to the number of channels. Depending on the social media platform, audience, and target, you can use display, native, and video ads. There 2 main types of social media advertising: organic (word-of-mouth) and paid. Organic advertisements can be reached through Influencers who will tell about your product or service on their page in posts, stories, and videos. Paid ads, promoted posts and sponsored stories that will be marked as “Sponsored” or “Advertisement” are the examples of the paid social media advertising.
They show the product, service or introduce the company as a commercial ad before watching videos on Facebook and YouTube. Videos can be part of native and display ads and can be in the form of live video.
*Google ads or PPC
With Pay Per Click ads you pay only when a viewer clicks on the ad. Interesting to know that 64.5% of people click on Google ads when they are looking to buy online.
Remarketing, or in other words retargeting, is a cookie-based type of online ad that works on the principles of following the user around the Internet to remind them about you and the interest in your product or service. Due to the diversity of digital advertising types, it is crucial to choose the right one. This is where GPS Marketing is irreplaceable. Based on your business and marketing goals, such as:
- Generate leads
- Get more clients
- Increase brand awareness
- Increase sales
We will choose the best digital advertising channels, plan the budget for the advertising campaign, prepare and execute it in the most profitable way.
Do you want to know more? Leave us the request and we will contact you to discuss the details.