Marketing without data is like driving with your eyes closed. – Dan Zarrella
Running a business online is very challenging, especially if you are looking for an increase in sales and brand identity. There are thousands of companies who compete with you in the same field, so how can you be noticed among them?
Trying to appear on the first page is very competitive. Even with a professional SEO, it takes months, so is there any way to speed things up?
Of course! Have you ever heard about Google Ads?
Google Ads is Google’s advertising service that allows businesses to display their ads on Google’s search result pages by appearing at the top or bottom of a Google Search Engine Result Pages. The goals of Google Ads are to encourage viewers to explore services or products you offer and educate about your business uniqueness.
The main principle of Google ads is bidding. After identifying the keywords, it is necessary to set the amount of money that the advertiser is ready to spend and create a grouping that is paired with ads. Google, in its turn, enters the keyword from your account to determine the most relevant keyword with the maximum bid. If the keyword is qualified, it enters the auction.
“Do Google ads really work?”
Of course, they do!
Firstly, Google ads allow businesses of any size to advertise to millions of people at a very competitive rate. Besides, it gives flexibility, as the bids can be started, stopped, and adjusted at any time.
Recent reports say that the average Google Ads conversion rate for search is 3.75% and 0.77% for Google banner ads. However, based on your industry the numbers can differ a lot. With our rental car companies, we reach a 40% conversion rate, for example.
Luckily for you, you are in the right place!
GPS Marketing is a leading digital marketing agency in Dubai. We specialize in Social Media Marketing, Content Creation, SEO, and in Google Ads. Our main goal is to get you leads through advertising and to bring your company to the top of Google search, as according to the recent research the top 3 paid ads spots get 41% of the clicks on the page.
We have worked with various companies and we know how to create a profitable
Many of our clients before coming to us have unsuccessfully tried to run Google AdWords campaigns by themselves. They didn’t understand why after setting high bids and spending high budgets they were not getting the leads and were still lower than their competitors in the ranking.
The reasons were different:
- Miscalculated bid set;
- Wrong keywords;
- Rise in advertiser competition.
To avoid these and other mistakes GPS Marketing is here to provide the assistance you are looking for.
Google Ads campaign for a business of any size and shape.